Online Advertisement Tariff for The Friday Times and Good Times

How to place an ad:

All available advertising placements follow the guidelines and best practices of the Interactive Advertising Bureau.

TFT Website (Rates applied in Percentage due to hits rating):

Home page 200%
Editorial page 150%
Hot Features pages 125%
News Pages 100% and Features Pages 100%

Acceptable Ad format:

Image (jpg/gif)
Rich media/Flash enabled Recommended Animation Length (:15 Seconds)
IFRAME – Inline Frame Content text or images.
Recommended Maximum Initial Download File weight (40-90k)

Standard Banner Sizes and Specifications
Available Ad Slots
and Sizes (pixels)
Standard Images
AD 100% Rates
(per week)
Rich Media Without
Video AD 100% Rates
(per week)
Discount on
100% Rates for
(per month booking)
Ad slot 1:

Leader board – 728 x 90
Rs. 12,000
Rs. 15,000
5%
Ad Slot 2:

Medium Rectangle – 200 x 250
Rs. 5,000
Rs. 7,000
10%
Ad Slot 3:

Small Rectangle – 200 x 100
Rs. 3,000
Rs. 4,000
10%
Ad Slot 4:

Long Rectangle
strip – 200 x 300/600
Rs. 15,000/Rs. 25,000
Rs. 20,000/Rs. 30,000
5%
Ad Slot 5:

Main Slider – 640 x 390
Rs. 30,000
Rs. 35,000
15%
Ad Slot 6:

Center Strip – 640 x 90/100
Rs. 20,000
Rs. 30,000
5%
Ad Slot 7:

1st Medium Strip – 310 x 150
Rs. 10,000
Rs. 15,000
5%
Ad Slot 8:

2nd Medium Strip – 310 x 150
Rs. 10,000
Rs. 15,000
5%
Ads Appearance:

Ads must be distinguishable from editorial content.
Creative ads must have a dark colored border (1 pixel minimum)

Responsibility:

Advertiser is responsible for all standard banner creative and rich media fees
Advertisers are held accountable for all ad content

We reserve the right to suspend and/or terminate advertising campaigns that do not follow our guidelines.

Rates and standards are subject to change without advance notice.

Please notify us of any violation of our interactive advertising standards.

About The Friday Times Online Traffic:

The Friday Times now gives a chance to the brands, artists and businesses to advertise their product to targeted online audience from the USA, UK, UAE, Pakistan, Germany, Australia and India. All articles on The Friday Times website can be shared on Facebook, Twitter, blogs and other social media websites.

The website has over 2,900,000 hits; more than 322,000 pages views, and 70,674 visitors each month, of which 41,700 are unique. About 30% of this traffic is from the USA, 50% from Pakistan and 20% from others countries. TFT has a wide range of audiences including the young and old, policy makers, business and financial elites, students and other occupational groups across the globe.

Audience Profile:

We have a high-valued audience for our high-valued advertisers. THEFRIDAYTIMES.COM readers are mostly rich, educated, affluent and influential. Our readers from across the country and around the globe are students, travelers, business decision makers, opinion leaders and influential consumers – more so than the typical online users. They need to know up-to-the-minute world news and information to make key decisions about business and life. Free stocks APIs for trading Twelve Data

Our readers are active and engaged web users, people who come to THEFRIDAYTIMES.COM for more than just the latest opinions. They update and follow-up with the series of our expert opinion furnished by our columnists, with our editorial experts and with each other.

Here are some quick facts about our highly engaged audience, which are derived from an online survey conducted in July 2008:

Respondents from around the world:

90% male
55% aged 40 and above
94% have at least a bachelor’s degree
54% spend between one to three hours a day on the internet
43% earn more than USD $100,000
86% use the internet for obtaining news
60% of respondents confirmed THEFRIDAYTIMES.COM as their main source of information about Pakistan on the web
64% access THEFRIDAYTIMES.COM regularly
78% make their travel reservations online
51% use the internet for e-banking
58% purchase books on the internet
13% make international phone calls regularly
52% ranked the internet as their first source for news and information about Pakistan

Audience Targeting

Audience targeting:

We can serve your ads according to your audience preference.

The following types of targeting can be done on THEFRIDAYTIMES.COM

Country specific
Time of the day
Day of the week
Date range
Operating system
Browser
Bandwidth

Advertisement Contacts:

Jugnu Mohsin
Editor-in-Chief / Marketing Director
Lahore, Pakistan
jugnumohsin@gmail.com

For more information,

Anjum Ali
Manager Marketing
Email: anjumali33@hotmail.com

For all Marketing/Advertising enquiries:

Aamir Saddique
Assistant Marketing Manager
Email: aamir800@gmail.com

Mailing Address

The Friday Times
Plot no 52-53,
N-Block, Main Guru Mangat Road,
Gulberg II Lahore
Lahore, 54000
Pakistan

Phone Number: 92-042-35779186
Email: tft@thefridaytimes.com